I’m passionate about building authentic, best-in-class creative that not only stands out but inspires people to move, connect, and belong. For me, great creative is rooted in purpose, clarity, and collaboration—values I bring to every project and every team I lead.
As a calm, solutions-focused communicator, I thrive at uniting cross-functional partners—whether internal teams or external agencies—to deliver thoughtful, innovative work that drives measurable impact while strengthening brand integrity.
I believe the strongest teams are built on trust, inclusivity, and shared passion. As a collaborative leader, I listen actively, share knowledge, and create space where individuals feel supported and inspired to grow. When people thrive, culture thrives—and the work follows.
I bring curiosity, ambition, and a hands-on approach to every challenge. With over 20 years of creative leadership experience, I’m driven by the opportunity to build meaningful, lasting brand experiences that motivate communities and fuel a culture of movement.
Leadership & Strategy Competencies
Strategic + Creative Leadership: Expert Creative Direction | Brand Systems Development | Integrated Campaign Strategy | Data-Backed Storytelling | Go-to-Market Strategy | Customer Journey Mapping
Team + Cross-Functional Leadership: Cross-Functional Collaboration | Executive Stakeholder Alignment | Agency & Vendor Management | Creative Team Leadership & Mentorship | Budget Oversight & Resource Allocation | Global Brand Expansion & Localization
Performance & Insight Tools: Data-Driven Decision Making | KPI & ROI Tracking | Growth Marketing Integration | A/B Testing & Optimization | Audience Segmentation | Persona-Based Messaging
Creative Competencies
Global Marketing & Design Experience | Social Media | Packaging Design | Digital & Print Advertising | Promotions | In-store Marketing | Social Media | Copy Writing | Photography | Email Marketing
Expert Technical Skills
Adobe CC | Illustrator | Photoshop | InDesign | Acrobat | Premier Pro | Figma | Klaviyo | Mail Chimp | Constant Contact | JotForm | PageProof | Sharepoint | Dropbox | Box | Google Drive | Promoboxx | Customer Loyalty | AI Tools
My other interests include trail running, mountain biking, gravel biking, road biking, swimming, triathlons, snowboarding, adventure seeking, traveling and collecting vinyl.
Mountain Biking
Vinyl Collection
